Registered charity number: 1160989
In May 2024, Jon Cooke, Trustee of The Fine & Country Foundation, and Sean Newman of Fine & Country Midlands laced up their running shoes and embarked on an incredible journey along the Grand Union Canal Towpath. Covering more than 30 miles per day, the pair were also joined by Craig Dyce, current age group World and European Duathlon Champion.
Despite facing the physical toll of sore legs and strapped-up ankles, Cooke, Newman, and Dyce persevered through, travelling a total of 154 miles across five days. The team began their challenge at Gas Street Basin in Birmingham, winding through the picturesque countryside of Warwickshire, Northamptonshire, Buckinghamshire, and the Chilterns, before concluding their epic run at Fine & Country's Park Lane office in London on Monday 20th May.
The primary purpose of this extraordinary undertaking was to raise funds for The Fine & Country Foundation, an organisation established in 2014 by Malcolm Lindley and Sean Newman. Dedicated to assisting those facing poverty and homelessness, the Foundation annually distributes grants to numerous charitable organisations, utilising funds from the Fine & Country network and public donations. Since its inception, the Foundation has raised over £960,000. In celebration of its 10th anniversary, Cooke and Newman aim to help reach the £1 million milestone with this fundraising effort.
Cooke and Dyce took on the challenge as runners, while Newman opted to walk the route. Their dedication was matched by an outpouring of support from the community through donations and joining them on various legs of the journey, walking, running, or biking alongside them.
Commenting on their achievement, Cooke said, "Completing this challenge was incredibly demanding, but knowing that our efforts are helping those in need made every step worthwhile. We're deeply grateful for the support we've received and thrilled to have raised so much money for the Fine & Country Foundation."
Newman added, "This journey was about more than just reaching London; it was about raising awareness and funds for homelessness and poverty. Seeing people along the way who were sleeping under some of the canal bridges, really brought home why we were doing this challenge. The support from everyone who joined us and donated is truly heartwarming."
Dyce, whose athletic prowess was a source of inspiration throughout the challenge, stated, "It was an honour to be part of this initiative. The funds raised will make a significant difference, and I'm proud of what we've accomplished together."
The trio's challenge has not only raised significant funds but also increased awareness of the Foundation's mission. To continue supporting their cause, donations can still be made here.
Registered charity number: 1160989